MODELING OF THE SURVEY FORM USING THE COUNTERS IN QUESTIONNAIRE

Abstract

We consider the approaches to develop a survey form for market research using the counters in questionnaire, which are necessary to determine whether a potential respondent is a carrier of information in accordance with the purpose of marketing research or not. In the survey form, the counters in questionnaire are used to reflect the structure of potential respondents. The article gives examples of the counters in questionnaire in the survey forms and the results of their use. For known possibilities of counters in questionnaire, it is important to determine the principles to model working documents of marketing research and develop analytical procedures. The paper pays great attention to these principles. We present the advantages of the use of the counters in questionnaire, the effectiveness of analytical procedures in proving the representativeness of marketing research and determining the quantitative parameters of the market segments. In conclusion, we give the development prospects of the application of the proposed modeling principles with the use of the counters in questionnaire.